About RosiaBay Limited


RosiaBay Limited Executive Coaching



At 23 I took my first Managing Director Role, a £7m manufacturing business in the UK. Since then I have led businesses across the globe for over 25 years.

I have been an Executive Business Coach for over ten years, supporting clients in the UK, USA, China and Australia

RosiaBay Limited Executive Coaching



I am proud to be a Member of the Association for Coaching, a Member of the International Coaching Federation and a Master of the EMCC UK (European Mentoring and Coaching Council)

RosiaBay Limited Executive Coaching

Reputable Training

I hold a MSc in Psychology and Coaching from the University of East London, as well as previously being a Chair for Vistage UK and undertaking over 500 hours of Coaching

Commitment to continued professional development

As a member of the Association for Coaching, we hold bi-monthly Coaching groups where Coaches meet and share best practice and debate coaching development

Quality client feedback

My clients often send me soundbytes about their experience of Coaching sessions with me. I have listed some of them on the website under client testimonials.

Credible Industry Leading Approach

The GROW model was developed in the United Kingdom in the late 1980s and has become one of the most established and successful coaching models in the world. GROW stands for


G – Goal = what is it that the coachee is looking to achieve

R – Reality (current reality)

O – Options (or obstacles)

W – Will (or way forward or what’s next?) = the delivery is in your hands.


Overarching the GROW model, Rosia Bay International Coaching also utilises the ACHIEVE model. Created to deep dive into options and hold coachees to account, the ACHIEVE model compliments the GROW model and delivers exceptional results when used correctly. ACHIEVE stands for:


A - Assessing the current situation. Like the Reality of Grow it digs deeper into what is in the moment.

C - Creative brainstorming. Open questions to support the coachee coming up with several options for consideration.

H - Honing goals. Identifying priorities and what things should be at the top of the coachees to-do list.

I - Initiating options. What behaviours or plans will get the coachees to their goals? What are the different paths that can be taken and pursued?

E - Evaluating options. Assessing each option and deciding on which option is the most appropriate to take toward a goal.

V - Valid action plan. Creating a strategic action plan which can be measured and assessed.

E - Encouraging momentum. Holding the coachee to account whilst supporting the right direction of travel.


As a qualified Executive Coach, the models are a framework to stimulate the journey, the experience of over 500 hours of Coaching along with a successful senior C-Class career makes Rosia Bay International Coaching and Alan Ball a credible option for your Coaching needs.



RosiaBay Limited Executive Coaching

Dr. Alan Ball

Founder and CEO

Alan started his managerial career at 23

when he became General Manager of a manufacturing company in Manchester. The experience in manufacturing continued for 20 years, living in the UK, USA, and China and covered sectors including injection moulding, electronics, lighting, foundry and casting, electronics, assembly and production. Alan then spent 20 years in the retail and trade distribution channel, across multiple sites and lived and worked in the USA, UK and Australia.

This broad experience in senior roles, with remits including JV's, start up's, mergers, growth, and diversification, allows Alan to speak with authority, understand business issues quickly, and put in place action plans effectively and efficiently.

Educated at Darden University in Virginia, and IMD in Switzerland, Alan hold's qualifications in the following:  

Master of Business Administration, MBA
Masters with honours in Law, LLb
Masters with honours in Psychology, MSc
Masters with honours in Coaching, MSc

P.h.D International Business

RosiaBay Limited Executive Coaching

Passionate About Inspiring Others

There is a great feeling when you take a business and make a difference. Great leaders recognise that strong leadership enables change, emotional intelligence creates loyalty and above all, change is a lifelong journey.

Experience that our clients respect

I have been fortunate enough to have worked and lived in some great countries, worked with some incredible teams, and had a lot of fun along the way. I have been one of those people, who has always been able to create a vision that inspires others to follow. From the UK, to the USA, China and Australia, inspiring people to be the best they can and giving them hope and faith, is an incredible emotion that still makes me proud of what we have achieved.


I made the decision to harness that inspiration to support others and undertook a Masters program at the University of East London. The Masters in Psychology and Coaching, coupled with establishing Rosia Bay as a Limited Company, has allowed me to now support others to be the best they can be.


Challenging and honest, you won't get an easy ride. I'm not arrogant or a know it all, in fact, I am a firm believer in lifelong learning, but I have a keen sense of being able to see the untapped achievement in people. Having been trained in Counselling, I have an empathetic ear when it comes to depression and stress, that unspoken taboo which affects more leaders than we will ever know. Always a believer in being proficient in anything I undertake, I graduated from the University of East London on 18th July 2019, earning a distinction in my dissertation and an overall merit award.


My services deliver results, my clients stay with me because I continue to stretch their thinking and when the time comes, we agree to part, I get no enjoyment from just ticking over. So.... get in touch and reach your potential

Our Clients have come from a diverse and multinational marketplace. We are proud to have served businesses with complex issues, aspirations of growth and development, and those in need of support to secure the long term viability.